Branding Faux Pas: How to save your brand from embarrassing mistakes

What is your brand if not the biggest asset to your company, it is the calling card that you present to people and customers in order to get them interested in your products or services? So in order to make sure that your brand remains valid and loved by your consumers here are a few branding mistakes to avoid.

• Tweeting aimlessly – Your brand has to remain classy it is important to avoid issues such as tweeting about religion, government issues and material irrelevant to the brand. Stick to your brand and its messages.
• Losing sight of your loyal customers – Who doesn’t love new customers? They are a new addition to the line of people who already use and love your products but as a brand, it is important to stay on track and not lose your existing customers aiming to gather new ones.
• Promising what you can’t deliver – Don’t oversell your products and services always remember to embellish to a point that is acceptable and doable by the brand itself. Don’t market what you can’t deliver.
• Picking the wrong audience – Not everyone is the customer for your brand and in order to keep your brand afloat it is important to identify and highlight the customers that are for your brand and focus your marketing and branding towards these customers.
• Blowing your budget – Yes, Marketing sells your product but as a company, it is important to identify the amount that can go into marketing and advertising without actually cutting down on the costs of the other operations in your company.